We have a CRM, but it's a formality: the fields get filled in wrong, the pipeline doesn't match the real process, and nothing is automated.
CRM and IP telephony
We configure CRM and telephony around your sales process — from scratch, or building on what you already have. For companies who want their tools in order and want to stop losing customers to the mess.
Official Bitrix24 partner in the EU.10+ systems we integrate.
Recognise yourself?
I want to see sales numbers in real time, not assemble them by hand once a month.
I know leads are going missing — reps track customers in spreadsheets, in messaging apps, or in their heads.
I don't know how to configure the system for our process. We tried ourselves and it didn't work.
We have a CRM, but it's a formality: the fields get filled in wrong, the pipeline doesn't match the real process, and nothing is automated.
I want to see sales numbers in real time, not assemble them by hand once a month.
I know leads are going missing — reps track customers in spreadsheets, in messaging apps, or in their heads.
I don't know how to configure the system for our process. We tried ourselves and it didn't work.
We have a CRM, but it's a formality: the fields get filled in wrong, the pipeline doesn't match the real process, and nothing is automated.
I want to see sales numbers in real time, not assemble them by hand once a month.
I know leads are going missing — reps track customers in spreadsheets, in messaging apps, or in their heads.
I don't know how to configure the system for our process. We tried ourselves and it didn't work.
How we do it
The most common problem with a CRM rollout: the company goes to an IT specialist, and the IT specialist says "send me the spec".
The owner doesn't know what the system should look like. The IT person doesn't know how selling works. The result is a system that's technically configured and no help at all.
We work differently. There's no spec to write — we produce it ourselves, in conversation with you. We study your business, build the pipeline with stages that are named properly, decide which automations are worth having, and configure the system around the way your sales process actually needs to run.
We're an official Bitrix24 partner in the EU. We work with Kommo, NetHunt, Perfectum, Firmao and BaseLinker, and connect UniTalk, Zadarma and Play for telephony.
Bitrix24 — official partner in the EU. Kommo, NetHunt, Perfectum, Firmao, BaseLinker. IP telephony: UniTalk, Zadarma, Play.
Already have a system? We'll improve and reconfigure it. Choosing from scratch? We'll help you work out what suits your business, and implement it.
What the set-up covers
Before configuring anything we look at how your sales really work: where leads come from, how a deal moves, who's responsible for what. The pipeline gets built from that, so it reflects your actual process.
Notifications for reps, status changes, tasks created, reminders. The routine stops being done by hand.
Email, messaging apps and anything else, brought into one workspace for your reps. Nothing incoming gets ignored.
Dashboards and reports, so you can see the key numbers in real time without having to ask anyone for them.
We build the pipeline with the right stages and fields, set up deal and contact records, and define which fields are mandatory at each stage. All of it around your work, not a template.
We connect telephony to the CRM, so every call is logged against the customer record, recordings are available from inside the system, and the history of a conversation doesn't disappear. We work with UniTalk, Zadarma and Play.
Once it's configured we train the reps and whoever runs them to work in it, so the CRM gets used properly from day one instead of sitting untouched a month later.
What systems do we work with?
Bitrix24
Official partner in the EU: Kommo, NetHunt, Perfectum, Firmao, BaseLinker. IP telephony: UniTalk, Zadarma, Play.
If you already have a system
We'll refine and customize it. If you're starting from scratch, we'll help you determine what's right for your business and implement it.
Our work
What changes when sales stop being chaos
What our clients got out of working with us, during and after:
Real estate agency
How to turn chaotic sales into a high-conversion system in 3 months
The real estate agency struggled with an unstructured sales approach, information chaos, and a lack of formalized sales scripts and processes. We implemented a well-thought-out structure, which allowed the business to systematize its processes, achieve growth, and get quality analytics on communications at every stage.
The business got a convenient tool for centralized storage of customer data
Deal processing became easier and faster, multiplying the lead-to-deal conversion rate
Strategic decisions started being made based on data and metrics, not gut feeling
Within a month the owner was ready to scale and asked us to build an improved sales department
Why us, rather than an IT integrator
An IT specialist will configure a CRM correctly in technical terms. But they don't know what a pipeline should look like in your sector, which stages matter, or which automations genuinely help someone sell.
To get a decent result from them, you'd first have to understand your own process well enough to write a detailed spec — and that's exactly the part most owners haven't done.
We build sales systems for a living, so we know how a CRM needs to be put together for your process. The pipeline, the stages, the automations and the logic all get worked out by us, in conversation with you. No technical jargon and no homework.
Our team
B-TOOLS takes sales from chaos to system.
We don't leave you with theory — we implement.
B-TOOLS takes sales from chaos to system.
We don't leave you with theory — we implement.
We don't leave you with theory — we implement.
We don't leave you with theory — we implement.
There are more than 15 of us: business architects, sales trainers, financial analysts, recruiters, heads of sales, marketers. Between them they've seen most of what can go wrong in a sales team, and fixed it.
There are more than 15 of us: business architects, sales trainers, financial analysts, recruiters, heads of sales, marketers. Between them they've seen most of what can go wrong in a sales team, and fixed it.
Pavel Adamovich
Co-founder of B-TOOLS
Anna Korchaka
Co-founder of B-TOOLS
Vitold Anush
Business Coach
Vladislav Bogachenko
Sales Team
Common questions
A CRM should help with sales, not create extra work.
A CRM should help people sell, not create more work. Configured properly, a rep can see what to do next and you can see the numbers without having to ask.
We'll go through your situation on the first call: what your tools do today, and what needs setting up or changing.
Other services
01
Sales diagnostics and audit
A two-hour express diagnostic, or a full audit across three to four weeks — whichever suits the question you're asking. Either way you find out where deals are being lost, and you leave with a concrete plan.
02
Building and strengthening a sales team
03
Sales management
04